A Client Scout as defined by Wayne A. Cargill Agency is a chameleon of sorts, a Client Scout must have the aptitude, and ability to give major presentations in any given boardroom, yet be able to fit in, and be relatable to the workers on any given production floor.

In terms of advertising, a Client Scout must be in tune with your business needs and end goals as well as your core clientele’s needs and wants. This is paramount when crafting compelling advertising:  Advertising Implementation in order to persuade your key target audience to purchase your products, services or support your political ideologies.  

When branding, a Client Scout must create effective branding techniques which project a positive public persona for your products, services, or political ideologies with an end goal of increasing public awareness and your organization’s financial bottom line.

In the e-Entertainment industry a Client Scout must wear many hats as follows:

– Find unknown, unsigned ordinary individuals who possess extraordinary talent
– Sign and work closely with the new talent
– Create various social media pages for the new talent
– Create all press releases for the new  talent
– Create all of the various official web pages for the new talent designed to sell their products Worldwide
– Digitally Re-mastering all of the submitted material from the new talent
– Apply all intellectual properties to all submitted material from the new talent, among a variety of other tasks
– Create all of the digital artwork for Digital Singles, Digital Records, and Digital Album covers

While marketing a Client Scout must deploy Canadian Geo-Specific, Canadian Sea-To-Sea, and Global Geo-Unlimited marketing strategies such as market research in order to better promote and sell your product, services, and political ideologies.